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| de | en | Today’s luxury consumers are placing more value on experiences. Cadillac has initiated “Defining Moments” training for internal and dealership staff to build credibility with luxury customers and enhance the overall positive purchasing experience. Hundreds of Cadillac dealerships, like Suburban Cadillac of Ann Arbor (Michigan), have completed facility makeovers to create a more inviting environment for customers. The Cadillac brand was recently recognized as a 2012 Customer Service Champion by J.D. Power and Associates. (Photo by Steve Fecht for Cadillac) |
![2011_Escalade_LuxuryBuyingEx13.jp.jpg - [de]Escalade, Cadillac Showroom Philosophie[en]Today’s luxury consumers are placing more value on experiences. Cadillac has initiated “Defining Moments” training for internal and dealership staff to build credibility with luxury customers and enhance the overall positive purchasing experience. Hundreds of Cadillac dealerships, like Suburban Cadillac of Ann Arbor (Michigan), have completed facility makeovers to create a more inviting environment for customers. The Cadillac brand was recently recognized as a 2012 Customer Service Champion by J.D. Power and Associates. (Photo by Steve Fecht for Cadillac)](2011_Escalade_LuxuryBuyingEx13.jp.jpg) |
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